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A weekly build show for business owners

Put AI to work on a real business problem.

Building Backwards is about putting AI to work to solve real-world problems for your business. Each week, we build something useful, put it to work, and show you how to do it too.

For the owner with real expertise and no free time: watch the build, steal the how-to.

System diagram of a build in four stages — Inputs, Workflow, Proof, and Outcome. Select a stage to read what it means.

Where to listen

What each episode gives you

  • 01

    The problem

    A real business constraint worth fixing.

  • 02

    The build

    Something useful, made and put to work.

  • 03

    The how-to

    The steps, decisions, and companion material to reuse.

Episode 4 is live

Episode 4

The Quote Nobody Answered

Dana sends a $14,000 patio quote and hears nothing. No "no." No "yes." Just a very expensive silence. Dana is made up. The problem is not. Andrew and June build a simple follow-up routine: every quote gets a send date, a short check-in two days later, one more at five days, then you let it go. AI does the boring part: who is due today, and a message in your own voice. You send it yourself.

Listen to Episode 4, read the show notes, and use the free companion playbook.

The companion playbook is ready now.

you send a quote, hear nothing, and the follow-up never happens.

Read the Episode 4 playbook

How the show measures value

Decide what counts as evidence before anyone touches it - behavior you can see, written down first.

  1. 1Do they listen?
  2. 2Do they come back?
  3. 3Do they share it?

People sending nice things is appreciated. It is not proof of value.

Steal the how-to

Every build ships with a companion playbook: the steps, decisions, and material to reuse. Free, no email required.

Browse the playbooks

Newsletter

Get the launch note

A short note when a new episode is live: the problem we tackled, what we built, and the how-to to steal.

How the show is made